Description: A point of view article exploring whether actuaries can be considered “true” professionals.

Description: Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the Record of the Society of Actuaries, Vol. 23, No. 3.

Description: This article is a summary of a panel discussion, held at the March 2010 IAA Meeting in South Africa, which explored the dual roles of consulting actuaries as entrepreneurs and professionals. Topics covered include ethics and professionalism, conflict of interest, and management and communication skills, among others, representing views from small to large consulting firms in different countries.

Description: Book review of The Theory That Would Not Die: How Bayes’ Rule Cracked the Enigma Code, Hunted Down Russian Submarines and Emerged Triumphant from Two Centuries of Controversy by Sharon Bertsch McGrayne.

Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: Innovation has become a fashionable concept, but what does it really mean? Are the concepts of innovation and invention synonyms? Is innovation a good thing? If so, why so many oppose it? If we want to become innovators, what considerations should be kept in mind? Are there examples of innovative thought in the actuarial field? If so, can you think of some of them? If you want answers to these questions please read Jay Jaffe’s article, Becoming a More Effective Innovator. Innovation is a big idea in the business education, so much so that many MBA programs are including courses on the subject, so much so that, as we know, our Section is called Entrepreneurial & Innovation.